When does the new program start?

The new benefits will begin in early 2025

How do I earn benefits with the new program?

Details will be communicated in early 2025, but your benefits be determined by loyalty and tenure.

What will my new benefits be?

Details on the new membership benefits will be communicated in early 2025 and will include more options and access to iconic brands, benefits and experiences such as:

• Privileged access to our limited production and library wines 
• Expanded shipping options
• Preferred pricing on wines at the tasting rooms and online 
• Preferred pricing on merchandise 
• Complimentary tastings at select FFWS sister properties 
• Priority access and preferred pricing to winemaker dinners, holiday parties, elevated experiences and other exciting events 

What happens if I have points from the previous loyalty program?

Your current points accrual and usage terms will continue through December 31, 2024. You will be able to redeem your current points for tasting experiences, merchandise, events, exclusive member destination weekends and trips and up to 50% off of wine purchases online or at our hospitality centers.

From January 1, 2025 until December 31, 2025, you will be able to redeem your current points for tasting experiences, merchandise, events, and exclusive member destination weekends and trips – just not wine purchases.

Will I still earn points with the new program?

No, all points accrual will end on December 31, 2024.

Why can’t I use my points anymore?

We received your feedback from our customer satisfaction surveys, and we heard you! Our goal is to continue to improve your benefits. As customer preferences are changing, we are updating our systems to create a compelling loyalty program that truly rewards members for tenure and loyalty with exclusive benefits that only Foley can offer. This program will replace the existing points-based system.